Skip to main content

Digital Surrey Meeting Tuesday 15 March 6pm - 9pm

 Applying gamification to reach your personal and professional goals
 
Our expert speaker Toby Beresford will deconstruct the Nike+ case study to show us all how to use gamification to see the behaviour change we want, whether for ourselves, our staff or our customers.
Toby Beresford, the original gamification guru and founder of scoreboard platform Rise.global, will take us on a journey with the phenomenally successful Nike+ program. Toby will flip the hood on the gamification techniques Nike has used to grow to 11m subscribers and how we can use those same techniques in our own lives and organisations. 

Speaker

 

Toby Beresford is an expert in digital media strategy with 18 years’ experience of creating successful web properties. His specialisms are gamification and social media. Toby is the founder of the scoreboard platform to track, compare and share scores: www.rise.global.  Rise offers a personal score to help employees get better at what they do, by adopting new tools and improving performance on existing ones. Rise works by collecting individual activity data from multiple systems and feeding it back as a simple, balanced weekly score. The score can be presented as an individual score, a comparative score (‘leaderboard’) or a team score, whichever drives the right behaviour in the context.

Previous to Rise he founded and sold the behaviour agency 'Nudge Social Media', won a Mark Zuckerberg judged hackathon, founded GamFed.com the professional association for gamification and created the internet based development charity Microaid.org. He is also a regular contributor to Sky News as a Social Media Expert. 
Labels:

Comments

Post a Comment

Popular posts from this blog

The  5G Innovation Centre  at the University of Surrey is what any tech nerds’ wildest dreams are made of. It's a hub of gadgets and ideas, with over 170 researchers are hard at work in the centre developing the revolutionary 5G network - a complete overhaul of the existing 4G mobile network we know and use today. ‘ There is no average day  ( at the 5G Innovation Centre). These guys make rocket science look a bit dim !’ laughs Chief Operating Officer, Keith Robson. ‘ Nobody else in the world has this large scale real world test bed that we’ve built around the (University of Surrey) campus. We’ve got 4 square kilometres of actual radios, if you look around you can see that we’ve got 66 radio cells - now that would normally  more  than cover a town the size of Guildford.’ This plethora of software and committed researchers has put Guildford’s 5G Centre at the forefront of the global race to the next generation of mobile technology; ‘We’ve actually got a little emb...
Post a Comment
Read more

Meet the stars of Robot Wars on Wednesday 31 May 3pm-5pm at Guildford Library

Guildford Makerspace presents the stars of TV's Robot Wars: Team Legion and their robots Sabretooth . Meet the team. Find out how the Robot was built and view exclusive footage of the action. This event is suitable for ages 9+. Book  on Eventbrite to secure your space! email Libraries@surreycc.gov.uk with any enquiries or if you wish to join our mailing list to find out about other events.
Post a Comment
Read more

British Science Week..end!

I t might be Friday but there’s still plenty of time to celebrate British Science Week, with events and activities planned across the country this weekend. Guildford has a proud history as a hub of science and technology, with the world-class Research Park hosting some incredible pioneering companies.  These include the games company 22Cans  started by Peter Molyneux   - founder of Lionhead Studios, which went on to be bought by Microsoft and produce the popular Fable games. Surrey Satellite Technology , defence contractor  BAE systems , industrial gasses supplier BOC and mobile developer  Volantis  are other examples of the great mix of scientific minds that call Guildford home. Check out the official  British Science Week   events map  to see what’s on in your area, and use the hashtag #BSW17 to share the fun online!  Above: British Science Week events being held nearby
Post a Comment
Read more