Digital Surrey Meeting Tuesday 15 March 6pm - 9pm

 Applying gamification to reach your personal and professional goals

 

Our expert speaker Toby Beresford will deconstruct the Nike+ case study to show us all how to use gamification to see the behaviour change we want, whether for ourselves, our staff or our customers.

Toby Beresford, the original gamification guru and founder of scoreboard platform Rise.global, will take us on a journey with the phenomenally successful Nike+ program. Toby will flip the hood on the gamification techniques Nike has used to grow to 11m subscribers and how we can use those same techniques in our own lives and organisations. 

Speaker

 

Toby Beresford is an expert in digital media strategy with 18 years’ experience of creating successful web properties. His specialisms are gamification and social media. Toby is the founder of the scoreboard platform to track, compare and share scores: www.rise.global.  Rise offers a personal score to help employees get better at what they do, by adopting new tools and improving performance on existing ones. Rise works by collecting individual activity data from multiple systems and feeding it back as a simple, balanced weekly score. The score can be presented as an individual score, a comparative score (‘leaderboard’) or a team score, whichever drives the right behaviour in the context.

Previous to Rise he founded and sold the behaviour agency 'Nudge Social Media', won a Mark Zuckerberg judged hackathon, founded GamFed.com the professional association for gamification and created the internet based development charity Microaid.org. He is also a regular contributor to Sky News as a Social Media Expert.