Applying gamification to reach your personal and professional goals Our expert speaker Toby Beresford will deconstruct the Nike+ case study to show us all how to use gamification to see the behaviour change we want, whether for ourselves, our staff or our customers. Toby Beresford, the original gamification guru and founder of scoreboard platform Rise.global , will take us on a journey with the phenomenally successful Nike+ program. Toby will flip the hood on the gamification techniques Nike has used to grow to 11m subscribers and how we can use those same techniques in our own lives and organisations. Speaker Toby Beresford is an expert in digital media strategy with 18 years’ experience of creating successful web properties. His specialisms are gamification and social media. Toby is the founder of the scoreboard platform to track, compare and share scores: www.rise.global . Rise offers a personal score to help employees get better at ...